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14A: Halfway Reflection

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1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? Time management skills are extremely important in this course. Since the class is online, I have to set times for myself to watch lectures, do the assignments, and complete the peer reviews. Additionally, the entrepreneur mindset is important to have while completing these assignments, as it is a behavior that is totally different from what’s needed in a typical college course. 2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this? My freshman year, I experienced a lot of personal hardships, including the death of a family member. I was extremely depressed and had absolutely no motivation to keep completing assignment...
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26A: Celebrating Failure

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29A: Venture Concept 2

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Opportunity What are the forces or changes in the environment creating this opportunity?  Alongside college tuition, the price of college textbooks has risen four times faster than the rate of inflation over the last ten years. This is most likely due to the oligopoly of textbook publishers in the United States, most notably, Pearson, McGraw Hill, and Houghton Mifflin. How is this market defined geographically and demographically?  Most of the market in need of a service like this is located in the United States. For now, we will focus on students at the University of Florida in Gainesville. In terms of demographics, most who would need this would be lower-income students, including minorities. How are customers currently satisfying this need? And how loyal are they to whatever they use now?  For now, students are using the school bookstore, where books are offered at full retail price. For some older books, they are available to rent at a relatively lower cost. Othe...
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