18A: Avatar



My avatar/prototypical customer is a student in college, whether it be undergrad, post graduate, or doctorate schooling. Let’s say they go to the University of Florida. This student is low-income, and is hispanic (he’s from Colombia). This student is taking four courses, all which require at least a $50 textbook from the bookstore. This student might not own a car, or own a second-hand Toyota Camry, or something of that sort. They use the Netflix account of their friend or cousin, and love The Office. Who doesn’t love The Office? This student is in their early to mid twenties. They like to play hours of video games, mostly Grand Theft Auto.




I, like the prototypical customer, am hispanic, and am taking courses that require expensive books. I also own a second-hand car, a Mazda 3. I do not think it is a coincidence that the prototypical customer and I are similar, because my experiences led me to coming up with the idea for the product.




Comments

  1. ChrisMarch 14, 2019 at 10:49 AM

    Federico,
    I think you have a great idea for a text book service. I myself have few things in common with your customer, The Office is one of the best shows ever, and I am obviously a student at UF. Though we don’t have much else in common, I would use your service. Saving money on anything is a good thing for most people.

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  2. VictoriaMarch 17, 2019 at 4:42 PM

    I really like how much detail you put into your customer's character. I particularly liked the avatar as I can see it being realistic. It really gave me an idea of who your target audience would be. I think what really stood out is the avatar looks frustrated and I certainly understand the frustration from having to overspend on textbooks. I think you did a great job at detailing exactly who would use your service. I found this assignment to be really fun and a creative way to explore our target audience.

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  3. Julia BaldwinMarch 18, 2019 at 8:31 AM

    Hi Federico,
    Great job putting a lot of detail into your customer avatar. You really gave us a clear picture of who your ideal customer is. I like that you could relate a lot to your customer as well. As can I, in regard to The Office! The expression you chose to give your character caught my attention, because he looks frustrated or upset. Hopefully your idea can solve his problem!

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