Opportunity What are the forces or changes in the environment creating this opportunity? Alongside college tuition, the price of college textbooks has risen four times faster than the rate of inflation over the last ten years. This is most likely due to the oligopoly of textbook publishers in the United States, most notably, Pearson, McGraw Hill, and Houghton Mifflin. How is this market defined geographically and demographically? Most of the market in need of a service like this is located in the United States. For now, we will focus on students at the University of Florida in Gainesville. In terms of demographics, most who would need this would be lower-income students, including minorities. How are customers currently satisfying this need? And how loyal are they to whatever they use now? For now, students are using the school bookstore, where books are offered at full retail price. For some older books, they are available to rent at a relatively lower cost. Othe...
I really liked your pitch. I found it a very creative way to present your idea. I like how your plan was detailed and explained the cost and made it very simple. I also like how your told the amount of the savings to make this service even more appealing to your audience. I think you have a great idea. The pitch makes me want to know more about the service. It seems like you had the pitch memorized and well rehearsed as well.
ReplyDeleteFrederico,
ReplyDeleteI really enjoyed your elevator speech. I thought it was a very neat way to get your point across about the high prices of textbooks. The beginning of the elevator speech was a great way to grab our attention. When people hear stuff like that through commercials online they tend to pay attention longer because it is grabs their attention.
Hi Federico! This was a great pitch. Your tone of voice told the story in a commercial type of way, which I enjoyed. I absolutely loved the video effects, it made the video a million times better. I would suggest standing for next time, and speak a bit slower to not make it seem like you are reading a script. Nevertheless, you really captivated me with your pitch, so great job!
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